Anna Seeks New Marketing Director

JOB DESCRIPTION
DIRECTOR OF MARKETING & PROMOTION

Overview of Position

The Director of Marketing & Promotion (DMP) position is focused on revenue and audience development. The DMP also provides limited administrative and business management support for the Anna Crusis Women’s Choir (ACWC). The DMP reports to the Board of Directors, with a Board member designated as primary point of contact and works in conjunction with the Artistic Director.

Key Areas of Accountability:

Public Relations

1. Write press releases and query letters to reviews & editors. Work with Music Director to develop text about the program for press and for specific audience groups.
2. Develop “tie-in” promotions for group tickets to specific audiences (Examples: support groups for breast cancer survivors and families affected by breast cancer for the Breast Cancer Oratorio; faculty at local colleges that have women’s studies, music history, ethnic music studies or related courses.)
3. Oversee concert program development and production.
   • solicit ads from “tie-in” sponsors/organizations
   • solicit special tributes/dedications for program
   • create Anna Ads for program
   • create survey for program
   • develop “tie-in” perks for large donors to list in program
   For example: For (x) amount of donation, donor would be invited to a reception after a performance to meet choir and director; or receive a “special edition” program for a concert that features a “world premier” of a piece of music, signed by the composer.
4. Oversee production of post card, flyer, and tickets.
5. Oversee mailings of promotional materials and follow up phone calls.
6. Follow up on survey (e.g. individuals who express interest in buying ads or hiring Anna for a gig.)
7. Plan and convene committee meetings; draft and circulate minutes; follow-up on status of assigned tasks; assist with problem solving.

Gigs

1. Point person in following up on inquiries and securing gigs. On an ongoing basis, seek and develop performance opportunities for ACWC.
2. Communicate regularly with Music Director about performance opportunities. Present opportunities to the Artistic Director and the Board as they arise.
3. Work with a Board member to negotiate other than standard fees and establish contract.
4. Once approved by Board, hand off to gig committee to get commitment from singers, task out details. Plan and convene committee meetings; draft and circulate minutes; follow-up on status of assigned tasks; assist with problem solving

Financial

1. With Board, plan and oversee one fundraiser per year.
2. Manage “at the door” ticket sales for concerts.
3. Manage all areas of accountability within established budget.

Administrative

1. Bi-weekly (or more frequently as necessary – e.g. upcoming concert) pick up in-coming inquiries from phone, email, FAX and distribute by email to Board
2. Weekly, pick up mail from Friend’s Center box, create a mail log, scan important items and distribute to Board.
3. Respond promptly to email and voice mail requests (information, performance possibilities, ticket/CD sales, etc.)
4. Attend all Board Meetings
5. Frequently attend Monday rehearsal
6. Prepare a written monthly report for each Board meeting on how time was spent that month
7. Prepare a final written summary of all gigs performed within the fiscal year by ACWC (venue, address, date; reason for gathering, # in the audience, full/partial choir, etc.)

Operating Guidelines

Under the direction of the Director of Marketing and Promotion (DMP), several committees will be established, organized and managed/facilitated. As part of the Committee management, the DMP will convene meetings, identify draft and circulate minutes (to committee and Board members). At meetings the DMP will provide an agenda, identify work needed to be done, and assign specific tasks to committee members. The DMP will provide timelines for each task, and will check in with each member on progress. (See addendum for overview of standing committees.)

In addition to the small committee meetings, there will also be one longer planning meeting at least two-three months prior to each major concert in which a marketing plan/approach is developed. The following individuals are expected to attend: the DMP, the Artistic Director, Board President and Treasurer, the music committee, (or representative) and a Vox member.

Key Characteristics

• Self-starter.
• Detail Orientation.
• Organized.
• Follow through; stay on top of numerous pending items simultaneously and bring things to closure.
• Computer savvy: acumen with software programs; manage email efficiently, etc.
• Communications: keeping people informed; prompt and timely.
• Assertive; ability to be a “nudge” when necessary.
• Work collaboratively with Board of Directors, Artistic Director and Board Treasurer.
• Ability to prioritize.
• Good boundary manager; ability to push back when necessary.
• Negotiating skills desirable, but not required.
• Be a positive, energetic “champion” for Anna; have a passion for our mission.

ADDENDUM – Overview of Committees reporting to the DMP

PR COMMITTEE

• Write press releases and query letters to reviews & editors. Work with Music Director to develop text about the program for press, and for specific audience groups
• Develop “tie-in” promotions for group tickets to specific audiences For example, support groups for breast cancer survivors, and families affected by breast cancer for the winter concert. Also send offers to faculty at local colleges that have women’s studies, music history, ethnic music studies or related courses.
• Plan and convene meetings; draft and circulate minutes; follow-up on status of assigned tasks; assist with problem solving

• Attend planning meeting with DMP to contribute to plan and to take on specific assigned tasks
• Check in with DMP as duties are completed, and communicate any problems as soon as they arise

GIG COMMITTEE

• On an ongoing basis, seek and develop performance opportunities for ACWC.
• Present opportunities to the Artistic Director and the Board as they arise.
• Once approved at this level, present opportunity to the choir, and establish small committee to task out duties related to gig
• Plan and convene meetings; draft and circulate minutes; follow-up on status of assigned tasks; assist with problem solving

• Attend planning meeting before each gig to task out all duties specific to each site
• Check in with DMP one week before “gig” to confirm all information needed on site.
• Communicate any problems as soon as they arise

PROGRAM COMMITTEE

• Plan and convene meetings
• Oversee program development and production.
• Solicit ads from “tie-in” sponsors/organizations
• Solicit special tributes/dedications for program
• Create Anna Ads for program
• Create survey for program
• Develop “tie-in” perks for large donors to list in program For example: For (x) amount of donation, you would be invited to a reception after a performance to meet choir and director. Or a special “edition” of a program for any concert that features a “world premier” of a piece of music, signed by the composer.
• Plan and convene meetings; draft and circulate minutes; follow-up on status of assigned tasks; assist with problem solving.

• Attend planning committee meetings to divide all areas/tasks of program production
• Check in with DMP on weekly/daily basis on progress of assigned duties.
• Communicate any problems to DMP as soon as they arise.

To apply for this position please email cover letter and resume to info@annacrusis.org